On Sat., July 19, French designer Christian Audigier—whose celeb fan-base includes Chris Brown, Mariah Carey, Ciara, Snoop Dogg, Jamie Foxx, David Beckham, Paris Hilton, Heidi Klum, Madonna, Britney Spears and Usher—made a big splash at this year’s Mercedes-Benz Fashion Week Swim with the launch of his latest swimwear collection and new tanning lotion line for Ed Hardy.

More than 300 VIPs, including front-row celebrity fans Richie Rich, Dennis Rodman, DJ Clue, Davis Factor (Smashbox Cosmetics creator) and America’s Next Top Model contestant, Anchal Joseph, looked on as the models showed off the tans they got from the new Ed Hardy Celebrity Tan In A Can and strutted down the runway in the signature rebellious, tattoo-chic Ed Hardy swimwear.

Following the successful show, Audigier was the talk of the Miami Beach Convention center, and the new Ed Hardy Tanning products created a huge buzz as a hot, new must-have accessory for boutiques, hotels and tanning salons.

Show sponsors included GHD (hair styling), Smashbox Cosmetics (makeup), Liquid Metal (jewelry worn by the models), Rock Band (additional accessories) and Ed Hardy Tanning (spray tans for the models).